Wednesday, April 12, 2006

Shred It Identity Theft Prevention Promo


Shred-it, Crime Stoppers and Wal-Mart Help Americans Beat Identity Theft This is a press release from a mobile shredding service using identity theft as a promotional opportunity by having the Shred-it company show up in parking lots of 200 Wal-Mart stores across the US on April 1, 8, 22 and 29.

This type of service is usually employed by substantial businesses with sensitive financial or corporate data they need to destroy. The cost is substantial for small businesses and they usually forego the service and attempt to shred their own documents in personal shredders on-site.

So while this allows a feel-good community service opportunity for Wal-Mart and Shred-it companies, it's likely Wal-Mart is simply paying the going rate for businesses to have consumer bank and credit card statements shredded by Shred-it.

I'd be surprised if Wal-Mart didn't set up outdoor displays of all their available shredders and handy-dandy cash registers so customers don't even need to go inside the store to buy one.

Identity theft has caught everyone's attention and shredding is a highly recommended deterent to that crime. This event allows Wal-Mart to gain a little lustre back after lots of bad press over lack of health care plans for low paid employees disclosed in Walmart: The High Cost of Low Price movie and the resulting media coverage.


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posted by RealitySEO at 10:22 PM

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