Wednesday, March 14, 2007

Google Dumps User IP Data Mining


Google Moves to Protect User ID's from their search records over two years old by trimming IP addresses off user log files. This means that the computer IP address is being dumped from massive silos of old user search records stored for past searches.

I suspect this is more to preserve space in stored data than entirely about protecting privacy. But either way the result is the same - the move protects privacy of Google users. Why they insist on keeping newer information if what should be scrutinized. How is it relevant other than "Anonymous user A did this type of searches" in their research and data mining? Anonymized data would serve them just as well.

The bottom line is that it is a move in the right direction toward privacy protection - so three cheers for Google. Now we've reached the end of the first quarter of this privacy game. What's the next play in the playbook coach Schmidt? What do Brin & Page have to say about anonymizing search data for current searches? There's the whistle! Start the second quarter!


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posted by RealitySEO at 9:03 PM

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