Monday, July 23, 2007

Ask Eraser To Erase Search History


Ask.com To Launch Ask Eraser To Erase Search History & New Data Retention Policy. This is an excellent coverage by Search Engine Land of the newly announced Ask Privacy Initiative with the cute name. It appears that with the "Me Too!" announcement by Microsoft they will honor privacy concerns of users by anonymizing data after 18 months (as Google already has), that pressure is building on the search engines to offer privacy as a feature to lure new searchers.

According to Wired Magazine, Yahoo is now doing the "Me Too!" dance with this statement:

"We have decided on 13 month policy because we believe it is consistent with our commitment to our users' privacy and consistent with local data protection laws across the world," said Yahoo spokesman Jim Cullinan in a written statement.
Of all the hand waving and foot stomping, Ask really does appear to have the strongest privacy intentions. We'll see when all the noise dies down who does privacy best and who offers the most search privacy.

Meanwhile, if you want to stay on top of the news about search privacy, may I suggest you consider trying our Google Co-op powered Privacy Search Engine

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posted by RealitySEO at 8:18 PM

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