Sunday, April 13, 2008

All Your Datas are Belong to Yahoo: Social=NO Privacy


I belong to and use about a dozen social networking sites, including LInkedIn, Facebook, Plaxo, a bunch of Google services and publicly link to profiles on several that I want to be public. But it wasn't until I visited my settings page on MyBlogLog (a Yahoo owned social network) that I realized how companies hope to "mine" that data and use it for their own purposes.

The first annoyance was when I jumped over to MyBlogLog and was asked for my Yahoo ID - which I begrudgingly provided and thought to myself, "Damn! I wish they didn't own so many things!" From there it took me to a screen with tabs across the top, one of which was labeled "Data Collection" - "Well," I thought, "at least they are being honest about that title - most times it is marked something tame like "Your info" or "Details" - but being charmed by their honesty didn't last long after visiting the page. (shown below)

Data Collection - MyBlogLog
Uploaded with plasq's Skitch!

I noted that I was "Opted-in" by default, realizing that being a part of this community meant sharing my photo or avatar and publicly agreeing to be tracked across the MyBlogLog member communities that I visited. I like this service and use it fairly often. One thing I like is how the service prompts you to "Join Community" after you've visited a blog a preset number of times *(mine is set to 10 visits - but you can choose 5). Alright, I realize they need to track me to make this feature work and I find it useful.

But then I got REALLY disturbed when I clicked on a tab that is benignly labeled "Services" to see a list of over 40 online social sites with those I had previously provided were pre-filled with each of my identities and/or URL's. But then I started to scroll the list to see over 40 other services listed, including OpenID, Plaxo and other aggregators. This is a bit much - what does this do to improve the MyBlogLog user experience? It seems to me that it only helps Yahoo track members of MyBlogLog - no?

Edit Services - MyBlogLog
Uploaded with plasq's Skitch!

These are hard to read at this size, but click the images to see larger versions. What do you think - is this useful for you as a member of MyBlogLog? How would listing your membership data for all of those services/sites improve your user experience? Am I missing something here? Why are they collecting that data? Why do people provide it willingly? Hmmm.

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posted by RealitySEO at 10:18 AM

1 Comments:

Blogger saurabhsahni said...

By collecting different screen names, MyBlogLog brings together your distributed identity in one place. The screen names you've given are used to crawl public RSS feeds available from these services. For more information about this feature visit: http://mybloglogb.typepad.com/my_weblog/2008/02/whats-new.html

12:22 PM  

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