Monday, August 11, 2008

AOL Uses Penguin for Behavioral Targeting Tutorial


AOL has launched an international campaign to teach users about behavioral targeting & online ad serving cookies by creating a brief flash animation showing a penguin surfing the web and viewing Anchovie ads.

Mr. Penguin

Mr. Penguin

Hmmm Mr Penguin is serving as AOL's silent voice on privacy. (no sound in that flash movie)

If you click on the end card of the video, you can then visit the opt-out page for those cookies it shows you links to privacy policies for no less than 7 ad servers used by AOL, plus and 8th link for the NAI (National Advertising Initiative) opt-out site. From the AOL opt-out pageg, you can visit the blog of AOL's Chief Privacy Officer, Jeff Polonetsky for some research done by AOL on how users treat their own private information, like their annual income figures.

It all comes down to the fact that we SAY one thing and DO another when it comes to protecting personal details. We trade private personal and financial information for convenience and minor perks and freebies.

Well, Google, Yahoo and now AOL have come out with very different responses to this issue. I haven't found a public statement yet from MSN, but here is the MSN Opt-Out page.

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posted by RealitySEO at 7:47 PM

1 Comments:

Blogger Martin Greif said...

You make a point that we make on our blog all the time. People need to take responsibility for their private information. If they give it out easily, it's no longer private.

At the same time companies need to offer the ability to opt out of behavioral advertising. If they don’t, it’s the surfer’s choice whether or not to use their site or service.

1:58 AM  

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