Friday, August 08, 2008

Yahoo Behavioral Advertising Cookies Opt-out


Yahoo has joined Google one day later to announce privacy practices and provides an opt-out option (although buried 3000 words into a 4500 word page.)

The Yahoo press release headline reads:

Yahoo! Announces New Privacy Choice for Consumers Will Expand Its Opt-Out Policy to Customized Advertising on Yahoo.com
However, the privacy option here is very much hidden as nobody but privacy advocates, and maybe bloggers or a rare journalist here and there, are willing to dig as deep as required to find this information.

As a service to those not willing to scour Yahoo's privacy policy and its massive response to the House Energy and Commerce Committee attached below their puff piece press release. Wow.

In addition to the Yahoo! opt-out, Blue Lithium and Right Media each also maintain their own opt-out mechanisms. The Blue Lithium opt-out is available here: http://www.bluelithium.com/optout.html and the Right Media opt-out is available here: http://content.yieldmanager.edgesuite.net/opt_out.html. As members of NAI, Yahoo! and Blue Lithium each have opt-out links available from the NAI opt-out page found here: http://networkadvertising.org/managing/opt_out.asp which is linked to from over 20,000 publisher sites.

Additionally, users have direct control over their Internet experience through their web browser settings. Users can delete their cookies or adjust their privacy setting in their browser today. Yahoo! helps users understand this under the special category "cookies" in our privacy policy http://info.yahoo.com/privacy/us/yahoo/cookies/.

The

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posted by RealitySEO at 1:44 PM

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