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FTC Staff Issues Privacy Report Offers Framework for Consumers, Businesses, and Policymakers

Endorses “Do Not Track” to Facilitate Consumer Choice About Online Tracking The Federal Trade Commission, the nation’s chief privacy policy and enforcement agency for 40 years, issued a preliminary staff report today that proposes a framework to balance the privacy interests of consumers with innovation that relies on consumer information to develop beneficial new products and services. The proposed report also suggests implementation of a “Do Not Track” mechanism – likely a persistent setting on consumers’ browsers – so consumers can choose whether to allow the collection of data regardingRead More