behavioral targeting

 
 

Google Behavioral Ads Preferences: Opt-Out or Allow?

Google has made public an Ads Preferences site that includes the video below and allows you to opt-out of a cookie assigned to your browser. The cookie is assigned interest categories based on sites you’ve visited that show Google Ads. The video doesn’t say explicitly whether that includes sites showing DoubleClick display ads or just Adsense Ads or just Google search ads, or all google advertising wherever it may appear. But it’s a good bet that it considers all of them. If you want to see what Google knows ofRead More


Do Not Track: Consumer Watchdog Interview & Press Release

Carmen Balber of Consumer Watchdog interviewed by ABC7 in Washington DC (TBD.com) about the Bill on Internet Privacy and “Do Not Track” initiative to stop behavioral targeting in advertising online. Commerce Department Privacy Report Leaves Consumers In The Cold, Recommendations Favor Current Industry Practices, Consumer Watchdog Says Name: John M. Simpson + Carmen Balber Email: john@consumerwatchdog.org Phone Number: John, 310-392-7041, or cell: 310-292-1902; or Carmen, 310-403-0284 WASHINGTON, DC — The Commerce Department’s “Green Paper” about online privacy is an industry friendly document that would perpetuate current failed practices that giveRead More