Thursday, August 07, 2008

DoubleClick & Google Content Network Opt-Out Cookie

Announcement from Google that they will enhance ad targeting through DoubleClick cookie comes with the ability to opt-out of that cookie across both networks. Follow the link to opt out of Google DoubleClick ad serving behavioral tracking. If you want to "See more relevant ads" I suggest paying attention to PPC ads in the Google search results. That is as relevant as I need, thank you.

Here is a basic video from Google about cookies.

There are more of these videos at the cookie opt-out page which do a credible job of explaining cookies, but make them seem a bit more innocuous than they are. As both a web enthusiast and a privacy advocate, I have accepted that cookies are a necessary evil - but don't agree with behavioral targeting when done across multiple sites.

I written multiple articles, most of them years ago about privacy issues, but things have evolved and become far more complex. I've accepted that few people care about privacy issues until they are personally affected in some way by some form of privacy invasion in financial, medical privacy or suffer some form of hacking, social engineering, job loss, embarrassment or suffer from some type of either real-world or cyber stalking incident.

Some privacy advocates go too far in agitating for change and that does the cause no good at all. But perhaps this small opt-out cookie to keep your web travels out of the hands of DoubleClick will contribute to a bit of digital privacy for those who do care.

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posted by RealitySEO at 7:38 AM 0 comments